Identify scope creep: Learn to spot claims on your website and proposals that accidentally drift into clinical territory.
Understand the boundary: Clearly distinguish between environmental design claims (which are yours to make) and clinical outcomes (which belong to medical professionals).
Rewrite your own claims: Practice turning a claim about outcomes into a description of what your work provides—and get a framework for the rest.
Inside Your Scope & Professional Language Audit
You know your designs create real benefits for your clients. But communicating those benefits confidently—without crossing into clinical territory—is difficult. This five-section guide walks you through a practical audit of your own professional language. You'll learn to tell the difference between describing what a space provides and claiming what a person will experience, and you'll practice rewriting a claim of your own as a description. By the end, you'll have a clearer sense of where your language sits, a rewritten claim you can use, and a framework for keeping the rest of your materials in scope. Not vague promises—clear, confident communication that protects you and builds trust.
About the Institute
Ecōrejuva Institute provides education and consulting in biologically aligned design and functional wellness, grounded in evolutionary biology, environmental health, and how the built environment shapes human physiology. The Institute was co-founded by Kay Toye and Robert Reine. Kay spent more than a decade working as a consultant on environmental standards that protect human health and the environment and is currently completing doctoral study in Functional Medicine. Robert is a microbiologist with a Master's in Public Health and a Juris Doctor in Environmental Practice, with over twenty years of experience at the intersection of science, health, and policy.
Ready to Communicate With Confidence?
Get your professional language audit guide today. In just a few minutes, you'll have a framework and reference language you can start using immediately—to speak about your work more confidently, protect your practice, and build deeper client trust.
Get your free download now